Imagine, having your ADs on every Fed Ex, UPS or Walmart Truck you see this week!
REACH / IMPRESSIONS
* Outdoor Media Reaches 95% Percent of U.S. Consumers, over half the American people on any given day.
* Truck Side Marketing programs offer you the ability to Advertise 8-10 hours a day, 5 to 6 days a week.
* 18 million annual impressions generated by a truck in a DMA market of more than 5 million people.
* Box-van trucks generate - 6.4 million impressions a yr. The average is around 80,000 Impressions a day.
* Typical Semi Trailers travel 125,000 miles a year gaining 24,000,000+ impressions annually per vehicle.
* With as few as 4 to 14 AD Trucks in most DMA’s you can reach 3% to 50% of the population on a daily basis.
* The price of an Ad Truck is 2 to 3 times cheaper than a Billboard. These AD Trucks drive past dozens of billboards a day!
* MAM vehicles can achieve 85% reach and 20x "frequency" each month - Advt. Publications Research Corp.
EFFECTIVENESS / IMPACT
( Impact ratings of Mobile Media Trucks scored higher than all other Outdoor Combined - Thibodeaux Res.)
* Impact rating of Mobile Media Trucks were higher than all forms of advertising.
* Mobile billboard displays boost name recognition 15 X greater than other advertising.
* 96% Percent of respondents who felt AD Trucks had more impact than traditional billboard advertising.
* 98% Percent of respondents who felt truck side ads created a positive image for the sponsor.
* 91% of all people notice truck advertising, 75% affect their buying habits from truck advertising - Beverage World
* These AD Trucks become low cost "impression machines" generating new customers daily.
* 91% of audience notices words and images on AD Trucks.
100 AD Trucks | 6 Month Campaign | Top 10 Metro Markets | 900 Million - 1.5 Billion Impressions.
