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HOW
IT WORKS
1. You determine what
Market / Markets your client wants to be seen. Top
(Inner City, City to City, Statewide Routes or National Routes)
2. You Choose the Trailer
Size and Trailer Quantity. (16 foot, 28 foot, 48 foot, 53 Foot etc...)
3. You Provide the Ad
Graphics (2 Matching Sides / Backdoor is optional)
4. MAM Sets up Vinyl
Creation, Panel Installation and Tracking Device.
5. Trailer Goes out and
AD Impressions begin. (Average 500,000 - 1.2 Million Per Month)
CLIENT TRAILER COSTS
and SIZES.
Production Costs and Monthly Rates are Separate Items
Production Costs (Average) $100.00 per sq foot / Includes Graphics creation and Printing, Application (Framing) - To be Paid up front as part of standard contract.
16 foot Box Truck = $1750.00
20 foot Box Truck = $2150.00
28 foot Box Truck = $2950.00
40 foot Trailer = $4050.00
53 foot Trailer = $5300.00
Inner City Sizes - Box Trucks
- 16 Ft (16 X 8) 20 Ft (20 X 10) 28 Ft (28 X 10) 40 Ft (40 X 14.5
)
Interstate Sizes - Semi Trailers - 48 Ft (48 X
14.5) 53 Ft (53 X 14.5 )
Dedicated Metro Service -Top Ranked US Markets |
|
Available
|
#25 Showing
|
#50 Showing
|
#100 Showing
|
New York
|
2250
|
34
|
51
|
69
|
Los Angeles
|
1820
|
32
|
48
|
63
|
Chicago
|
1450
|
34
|
51
|
68
|
Philadelphia
|
1220
|
29
|
44
|
57
|
San Francisco
|
950
|
30
|
45
|
60
|
Boston
|
920
|
25
|
38
|
49
|
Washington, DC
|
900
|
36
|
49
|
71
|
Dallas
|
875
|
26
|
39
|
51
|
Detroit
|
850
|
33
|
50
|
65
|
Atlanta
|
850
|
23
|
35
|
45
|
Houston
|
820
|
26
|
39
|
51
|
Seattle
|
800
|
18
|
27
|
35
|
Cleveland
|
780
|
24
|
36
|
47
|
Minneapolis/ St. Paul
|
750
|
21
|
32
|
42
|
Tampa/St. Pete.
|
750
|
17
|
26
|
34
|
Miami
|
720
|
21
|
32
|
42
|
Phoenix
|
720
|
19
|
29
|
38
|
Denver
|
700
|
17
|
36
|
33
|
Pittsburgh
|
650
|
21
|
32
|
42
|
Sacramento
|
650
|
11
|
17
|
22
|
St. Louis
|
650
|
19
|
29
|
37
|
Orlando/Daytona
|
640
|
11
|
17
|
22
|
Baltimore
|
600
|
20
|
30
|
39
|
Portland
|
550
|
14
|
21
|
27
|
Indianapolis
|
525
|
12
|
18
|
24
|
San Diego
|
525
|
19
|
29
|
38
|
Cincinnati
|
500
|
14
|
21
|
28
|
Milwaukee
|
480
|
14
|
21
|
27
|
Hartford
|
450
|
9
|
14
|
17
|
Charlotte
|
450
|
6
|
9
|
12
|
Salt Lake City
|
420
|
11
|
17
|
21
|
Las Vegas
|
400
|
12
|
18
|
23
|
Raleigh / Durham
|
400
|
10
|
15
|
20
|
Kansas City
|
375
|
11
|
17
|
22
|
Nashville
|
350
|
29
|
44
|
58
|
Columbus
|
350
|
8
|
12
|
16
|
San Antonio
|
325
|
10
|
15
|
20
|
Grand Rapids
|
325
|
6
|
9
|
12
|
Memphis
|
300
|
10
|
15
|
21
|
Louisville
|
275
|
7
|
11
|
15
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Updated as of 1/1/05 - Evaluated To Stationary Outdoor Showings
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GPS / Mobile
AD Tracking Sytems
Global
Positioning System, known as GPS, is a satellite-based tracking
system. GPS is one of the most sophisticated methods of tracking
vehicles today. Global Positioning allows us to pinpoint the location,
speed, direction, and status of vehicles enrolled in advertising
programs.
We offer this
system to our advertisers to keep track of vehicles involved in
their advertising campaigns.
The system
can be used in all forms of mobile advertising campaigns including,
mobile billboards, auto wrapping, bus wrapping, and trailer wrapping.
The system facilitates proof of performance, impression data, and
auditing information.
Framing
-vs -Vinyl Graphics
Marketing messages are not permanent, but instead evolve over time.
The optimum medium used to carry that message must be capable of
facilitating these changes in a fast and economical manner. This
need is the premise behind the growing use of framing systems in
fleet graphics, and why adhesive fleet graphics have passed maturity
in the product life cycle and are on the decline. Traditional adhesive
fleet graphics are not easily changed and are expensive to replace.
However, when a framing system is used, only the frame itself is
permanent while the vinyl signage it secures is easily and economically
changed. There are also many other reasons to choose framing versus
adhesives.In making fleet graphics buying decisions, the following
questions should be considered:· What does it cost to install
and how long does it take? · What is the cost of removal
and how long does it take? · What are the constraints on
the installation such as weather and location? · What would
it cost to change the message and how long does it take? ·
How good is the presentation, and how is this measured? ·
How long will it last, and is there a warranty?
Framing System & Sign Installation: (1. Install Frame, 2. Slide
on Sign, 3. Stretch Sign and Secure, 4. Finished Truck)
Installation Cost...
Cost is made up of materials, printing, and labor. The same system as used in the billboard industry.The materials
used in framing cost much less than those used in adhesives, while
the cost to print is equal. Labor is further broken down into labor
rate and labor time. Since adhesives application is a skilled trade
(see PDAA & UASG trade association web sites), the training
required increases the labor rate versus that of framing. Labor
time of framing is cut in half versus adhesive application.
Installation Time...
Full coverage adhesive application of a 53’ trailer takes
a 2-man crew 8 hours for a total labor time of 16 hours. One man
can install framed signage on the same sized trailer in 4 hours.
For large fleets, this time advantage becomes an operational consideration.
50 trailers would take a 2-man crew 50 days to apply decals, whereas
the same 2-man crew could finish in 12 days.
Removal Cost...
Adhesive removal varies greatly depending upon material used, and
age. The best-case scenario for full coverage decal removal is $1.00/square
foot or $800 for a 53’ trailer and takes 8 man-hours. Professional
tradesman must be used to minimize potential damage to the trailer
surface. Framed signage removal is a do-it-yourself task that takes
15 minutes.
Constraints...
Adhesives installation and removal can only take place in temp above
50 degrees and humidity less than 80%. This constraint limits work
greatly in all but the must moderate climates. Typically, an indoor
environment is required. Framing can be done in any weather conditions
where the equipment sits.
Changing the Message...
To change the ad on a fully adhesive covered 53' trailer would take
24 man hours and cost several thousands of dollars. Since the level
of expense is cost prohibitive, fleet graphics buyers are "married"
to their adhesive message for the life of the truck. With framing,
the change-out cost and time involved is dramatically reduced, making
ad changes economically feasible.
Presentation Quality...
Print quality, installed substrate appearance, and signage fit are
all factors in measuring presentation quality. Normal viewing distance
is commonly used is making these assessments. Trucks and trailers
are typically seen at distances greater than 100 feet. At this distance
only signage fit is discernable, and only then if the fit is very
poor.
Product Life and
Warranty
The life of the vinyl’s used in decals and framing are longer
than the life of the transportation equipment it’s mounted
upon (unless damaged). The life of the printing in an outdoor environment
is the variable component that limits the life of fleet graphics.
If properly laminated with a protective coating, most printers will
warranty their work for 5 years, and some warranties extend to 8
years. The printer’s warranty is the same for decals or framing.
The substrate also carries warranties against defects that run similar
durations. Durability against damage between the paper thin vinyl
used in adhesive graphics, and the significantly thicker seamless
tarp-like vinyl used in framing differ significantly. It is difficult
to measure this difference other than to handle the materials yourself.
Cost and duration to repair if damage occurs is another strong suit
of framing. Vinyl’s can be quickly removed and repaired in
most cases, whereas decals cannot and must be removed then replaced
in 4 foot panels. Due to UV fade, the new panel seldom matches the
existing adjacent panels and the quality of appearance suffers.
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