Advertising Trends

In the past 5 years, Billboards and Outdoor Advertising have grown in popularity.

Part of the reason is - Billboard costs are lower, there is no cost to the consumer. They don't have to buy a paper, a magazine or cable TV. Outdoor ads cost 80% less than television commercials, 60% less than newspapers, and 50% less than radio ads.

And even though billboards are seen as a non disruptive way to reach the public, they are also adding to the advertising clutter. And unfortunately, after a very short period of time, they blend into the landscape, making them ineffective.

To solve this problem, advertisers want you to replace or rotate your ad every few months. Advertising agencies recommend you change your signage throughout the year, adding to the cost of using billboards.

In an American Truckers Association Study, 91% of People Notice Mobile Boards.

New “Mobile AD Marketing” Media Benefits

• Cut thru the Ad Noise and Clutter
• Get Your Ad Noticed 91% of the Time
• Utilize our unique consumer inter-active edge
• Create Significant Savings to Your Clients

Trailer Advertising is a fresh alternative to many outdated, aged and inattentive advertising mediums. We focus on absolute innovation and to deliver a mass viewing audience to our clients by offering one of the hottest and greatest untapped marketing mediums available. Top

Billboards which can travel hundreds of miles each day or around a city block. The end result is millions of new eyes examining our customer's ads every few days.

MAM Currently Has some 10,000 Trailer Venders Signed Up all Across America.

HOW IT WORKS

1. You determine what Market / Markets your client wants to be seen. Top
(Inner City, City to City, Statewide Routes or National Routes)

2. You Choose the Trailer Size and Trailer Quantity. (16 foot, 28 foot, 48 foot, 53 Foot etc...)

3. You Provide the Ad Graphics (2 Matching Sides / Backdoor is optional)

4. MAM Sets up Vinyl Creation, Panel Installation and Tracking Device.

5. Trailer Goes out and AD Impressions begin. (Average 450,000 - 500,000 per month)

Travel Trends

American are driving more. They spend an average of 15 hours per week in their car as commute times go up. Time spent in their car is triple the time spent reading the paper. If you think of your own experience when you are driving you can immediately understand the enticement of something to look at besides dull landscapes and bumper to bumper traffic. Our ads get noticed because they are unique mobile signs designed for impact.

Another bonus for those seeking the attention of young men age 18 to 34, they spend more time in the car than any other group, a total of 20 hours each week.
And mega-milers, those who travel more than 260 miles a week are upscale, educated and far more likely to be employed full-time. (Arbitron National In-car Survey) Top

U.S. Transportation Stats

* 1/3 of Urban Interstates carry more than 10,000 Trucks each day. Top

(1) There are nearly 4 million miles of roads in the United States, enough to circle the globe about 160 times, go to the moon and back more than 8 times, or take 800 round trips between New York and Los Angeles.

(2) In 2002, an average U.S. car or light truck (e.g., SUV or pickup) was driven about 12,000 miles – a distance equal to a journey about half-way around the world.

(3) In 2003, the value of imported goods and goods slated for export that were carried on the nation's transportation network amounted to nearly $2 trillion--$1,259 billion in imports and $724 billion in exports.

(4) In 2001, imports and exports accounted for about 18 percent of the value of the nation's overall freight shipments.

(5) The average U.S. household now has more cars and other personal vehicles than drivers – 1.9 personal vehicles compared to 1.8 drivers on average per household.

(7) U.S. households with three or more vehicles are much more numerous than households with no vehicle—24 percent of households had three or more vehicles while 8 percent had no vehicle in 2001. About 31 percent of households had one vehicle and 37 percent had two.

(8) U.S. public transit ridership grew 24 percent in the 1995 through 2001 period -- from 7.8 billion to 9.7 billion unlinked passenger trips.

(9) Construction of the U.S. Interstate Highway System was the largest earth-moving project in the history of the world. Nearly 42 billion cubic yards of earth were moved. In comparison, “only” 362 million cubic yards were moved during construction of the Panama Canal. The concrete used to construct the Interstate System could build a wall nine feet thick and 50 feet high around the world’s equator.*

(10) There are 62 routes on the U.S. Interstate System. Of these, only three are transcontinental highways, running from coast-to-coast (I-10, I-80, I-90). However, seven interstate routes connect Canada and Mexico.* Top